Creating a Brand

 

Between 2017 and 2020 I developed the Illinois Darts Brand currently used in over 500 bars and restaurants across Illinois.

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Darts leagues traditionally have a grungy or bold aesthetic. Every region needs to have a slightly different look for local leagues. Statewide posters need to match all regions.

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This brand was designed to match the competitive, often edgy style of darts players, while maintaining the bright bold colors needed to be seen in even the darkest bars.

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Materials include advertising handouts, jerseys, web-pages, social media graphics, and seasonal league posters.