Illinois Darts

Creating a Brand

 

Between 2017 and 2020 I developed the Illinois Darts Brand currently used in over 500 bars and restaurants across Illinois.

Darts leagues traditionally have a grungy or bold aesthetic. Every region needs to have a slightly different look for local leagues. Statewide posters need to match all regions.

This brand was designed to match the competitive, often edgy style of darts players, while maintaining the bright bold colors needed to be seen in even the darkest bars.

Materials include advertising handouts, jerseys, web-pages, social media graphics, and seasonal league posters.